Based in Vancouver, Noel Hendrickson is an internationally recognized commercial photographer, director and story teller. Known for his ability to spot 'the extraordinary' in those subtle 'in-between' moments. Noel captures his subjects true emotions through his unique form of visual storytelling. Curiosity has always been front and center in Noel's mind and it drives his creativity. Noel was born on the prairies where he developed an appreciation for the land and wide-open spaces, but the ocean is where his heart is. He lives on the mountain, next to the sea in Vancouver with his beautiful wife Christine, son Finn and their two pugs Phil and Allan.
"As a child I was inspired by my father and grandfather; they showed me the value of working hard for something and seeing it through to a finished product. They always taught me to set an example by being the first to volunteer, out-work those around you and take on the most difficult tasks at hand. I have certainly applied those messages in my approach to photography and doing everything I can to tell the stories that I am collaborating on. My friends will tell you that my collection of work experience is eclectic to say the least. I have brought forth this learned work ethic through a ridiculous variety of careers: paperboy, fence building/painting, pet store sales, sprinkler installation, Pizza Hut chef, mens wear sales, bartender, server, security, bouncer, go-cart mechanic and operations, car detailing, oil refinery worker, dishwasher, ice cream sales, aquarium promotion, aquarium educator, silver service waiter, deli sales, tourist map sales, grocery store clerk, dive store sales, divemaster, environmental technician, fisheries biologist, teacher, landscaper, forest fire-fighter, and Photographer/Director."
"Some of my favorite moments while shooting are when I'm fully embedded in the action, whether it be on a week-long destination/lifestyle shoot with a family or underwater shooting Navy Seal training - I love being in the thick of it. To me, photography is really about how you choose to experience your environment and how you tell that story. So many memorable moments on set seem to involve being uncomfortable and suffering through ... all the while laughing and loving it. Waiting hours in -40C for a Polar Bear family to come into frame, hanging out the door of a heli in icy temperatures with frozen fingers waiting for a luxury train to emerge from behind a mountain pass, standing waist deep in a lake shooting paddle-boarding while the mosquitoes have their way with me, being attacked by fires ants while capturing portraits in Hawaii and then getting chased by a pit bull to ad insult to injury."
** A note on Remote Shooting
The new normal that is Remote Shooting, has actually felt very seamless and effective for me. Obviously nothing can really replace the kind of collaborative atmosphere and direct feedback that occurs when we are all on set together, but I have found, that on our shoots this past year with remote clients and agency, everything has gone extremely well. I have immense trust in our highly functioning and incredibly talented local producers and crew; they will immediately put you at ease and instill a high level of confidence from the get-go.
I always make sure that nothing gets lost in (digital) translation.